01 Attract
02 Engage
03 Delight
01
AttractDon’t force your customers’ attention, earn it. Attract the ideal prospects with tailored content and eliminate friction as they explore your company.
It’s no use attracting everyone to your brand. Build buyer personas so you can have the right content strategy for your target audience turning random visitors into valuable leads.
Buyer
Personas
Create your ideal customer persona by identifying their specific attributes and pain points so you can find the niche groups of the right prospects and leads most likely to convert to customers.
Creating &
Publishing Content
To attract your target audience, you need to create tailored content that resonates with them. Publish blogs, ads, videos, websites, and social media content that answer the common questions posed by your buyer personas and thus, provide value.
SEO
Strategy
After the creation of the right content, the next step is to optimize it with a solid SEO strategy. We do this by using specific long-tail keywords and the knowledge of Google Search algorithms to increase organic reach and improve rank in the search engine results page (SERP).
02
EngageEach prospective customer is an opportunity to build a relationship, instead of just a chance to make a sale. Engage with customers at all times, across different channels so they can get information whenever and wherever they like.
We believe that ‘engage’ isn’t about making a one-time sale, it’s about making a long-lasting relationship. Instead of selling what you have, sell what your customers need. Sell value.
Communication Tools
Once you attract the right leads, you need to have conversations with them to foster a relationship. This engagement can happen over emails or online via bots, messaging apps, or live chat. Recognize customers’ unique needs and offer relevant solutions.
Conversion Tools
It’s important to know your prospects at a deeper level. Use conversion tools like CTAs, contact forms, and lead workflows to capture information about the prospects who land on your website or interact with your emails and social media ads.
Personalized Content
With the right information about the prospects, you can engage them by personalizing their website experience by using smart content and customizing their buyer’s journey by using workflows and emails.
03
DelightWhen you link your success to that of your customers, you end up creating a delightful customer experience.
Once you’ve attracted customers and engaged with them, the next step is to give them an experience they’ll come back for. A loyal customer is your brand’s biggest promoter.
Chatbots & Surveys
Integrating empathetic and well-timed chatbots and surveys to provide continued support and request feedback long after the purchase, is the hallmark of delighting your customers.
Social Media Listening
Listen carefully to the feedback and suggestions of your social media followers because word-of-mouth is the real weapon. Respond to these interactions with information that helps your customers and shows them that you care deeply about their experience.
Email & Marketing Automation
Automating email and marketing will allow you to support your customer with everything, everywhere, and every time. It provides a record of all historical conversations and gives you a chance to streamline communication while still keeping things customized.
Attract
Engage
