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Overview
This innovative project introduces the concept of Contextual or Shoppable Video, where viewers can shop for products resembling items they see within video content. The benefits extend to various stakeholders within the streaming video ecosystem. Video Streamers can amplify revenue without increasing commercials or subscription fees while collecting valuable purchase-intent data.
Challenges
Limited Revenue Streams:
- Traditional streaming relies on ads and subscriptions, causing viewer dissatisfaction and missed revenue potential.
Disruptive Ads:
- Traditional ads disrupt the viewing experience, leading to reduced engagement and dissatisfaction.
Missed Shopping Opportunities:
- Viewers can’t easily buy products seen in videos, resulting in lost revenue.
Ineffective Advertising:
- Viewers can’t easily buy products seen in videos, resulting in lost revenue.
Solution
Contextual Shoppable Video:
- Enable viewers to shop for items in videos using computer vision.
Seamless Shopping:
- Integrate easy shopping interfaces within videos.
New Revenue for Creators:
- Utilize AI and call data to pinpoint missed opportunities and refine sales strategies.
Targeted Ads:
- AI-driven ads match viewer interests, enhancing engagement.
Development Process
Research
Planning
Designing
Development
Maintenance
Tools/Technologies
